GOGO is a New York based fashion brand specializing in luxe accessories that spice up a closet.

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Roles: Art Direction, Design, Styling, Photography
Agency: Freelance

GOGO, is an ongoing freelance project that I'm completely in love with. The brainchild of Joanna Clarke, GOGO fuses fun, pop accessories with sustainable and ethical business practices. As the sole visual designer on the project, I got to touch every aspect and create a full brand experience that includes logo, collateral, social media, packaging, and photography.

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I chose typography with a modern, clean edge yet also has a glamorous side. After much deliberation we found the perfect Pantone and stripe width. 

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I'm a little obsessive. So I styled and shot everything myself. 

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I created content and customized a Squarespace that would be simple and painless for the client to manage inventory and make changes to. 

GOGO has since been featured on The Cut's Instagram and can be seen at brunches from Manhattan to Miami.