Bella Forte Designs is a Philadelphia based custom letterpress, box and book maker.
Bella Forte Designs is a custom clamshell box, book and letterpress printer based in Philadelphia. After the School House team worked with Bella Forte Designs to create core brand descriptors and distill their DNA, I joined in to express these visually through a set of fluid logos, typography, color palette, photography style and web visual design.
The identity assisted with raising the perceived value of Bella Forte Design's products and showcasing the process by which the work is made. We went onsite to their studio in Philadelphia and worked with photographer Julien Roubinet to create content which brought the values & identity to life. We then used this content to reimagine their web experience.
After wireframes were created by other members of the School House team, I worked on the visual design and web guidelines.